WhatsApp abandoned cart recovery

Understand the recorded cart data and sender limitations before enabling a recovery message. Your checkout must supply the cart and usable return link; a cart event alone is not permission to market to the shopper.

WhatsApp CRM and Marketing start on Growth: US$12/month · ₹999/month in India. AI credit, purchased team seats and Meta/provider message charges are separate. Email and Store remain admin-only beta; Commerce is not a new purchasable plan.

Verify the cart source and the reminder path separately

The inbound receiver can capture configured Shopify checkout topics, WooCommerce cart payloads or a compatible custom payload. A delayed reminder uses the recorded customer, product and checkout data; this is not universal store polling or live inventory synchronization.

Order events can cancel matching pending cart records when the source reports conversion. That is not a fresh payment lookup immediately before every send. Check identifier matching and missing/out-of-order source events rather than promising that no buyer can receive a stale reminder.

Important activation limit: the inspected dedicated cart worker sends ordinary text or interactive messages and does not establish a template fallback, explicit consent lookup or customer-service-window check. Do not use that path for out-of-window or unconsented outreach. Review the approved-template campaign path separately with genuine opt-in and valid customer values.

Permission and the customer-service window

Obtain explicit permission for the WhatsApp messages the recipient expects and honor opt-outs. The customer-service window opens or resets with each user message and lasts 24 hours. Outside it, use an appropriate approved template; template approval does not replace consent or guarantee delivery.

Limits before enabling

This audit does not certify the dedicated cart worker for production recovery messaging. No live cart, purchase cancellation, message or checkout was tested. No recovered-revenue, click tracking, stop-on-purchase guarantee or approved template included by default is claimed.

Illustrative workflow review

  1. Store operator: A cart payload supplies a checkout link; it does not supply marketing permission.
  2. Outcome review: Review consent, conversion events and template/window handling before any reminder.

This audit does not certify the dedicated cart worker for production recovery messaging. No live cart, purchase cancellation, message or checkout was tested. No recovered-revenue, click tracking, stop-on-purchase guarantee or approved template included by default is claimed.

Setup

Define the task

Verify the cart/checkout source, recipient and return link.

Confirm inputs

Review conversion-event matching and actual sender safeguards.

Review the outcome

Use a separately verified consented approved-template path where required; do not activate an unchecked worker.

Questions

Does the cart worker automatically switch to an approved template?

The inspected dedicated worker does not establish that fallback or a consent/window check. Do not assume an approved-template campaign and a cart reminder use the same safeguards; verify the actual send path before activation.

What does the 24-hour window permit?

Obtain explicit permission for the WhatsApp messages the recipient expects and honor opt-outs. The customer-service window opens or resets with each user message and lasts 24 hours. Outside it, use an appropriate approved template; template approval does not replace consent or guarantee delivery.

Which Repli costs should we review?

WhatsApp CRM and Marketing start on Growth: US$12/month · ₹999/month in India. AI credit, purchased team seats and Meta/provider message charges are separate. Email and Store remain admin-only beta; Commerce is not a new purchasable plan.

Related guides

Shopify event setup

WhatsApp webhook automation

WhatsApp broadcast automation

WhatsApp opt-in and consent records

Repli pricing

Official references

WhatsApp Business Platform pricing — Delivered-message billing depends on recipient market and category; consult the current rate card and account invoice.

Cloud API getting started — Account and number prerequisites; Meta controls availability and approval.

WhatsApp Business Messaging Policy — Consent, acceptable use and messaging restrictions still apply.