Most shoppers who leave a full cart never see your recovery email. A WhatsApp reminder lands where they already read messages — with the item they left, the price they saw and a link that reopens their checkout in one tap.
Link your store once and Repli can read the order behind a phone number — order number, items, total, payment and fulfilment status — to fill the reminder in.
A delay step holds each shopper individually, so the clock starts when their cart was left, not at a fixed hour of the day.
Business-initiated WhatsApp messages need an approved template. Repli fills each blank per contact from your sheet, webhook or connected store before sending.
A condition step checks whether the cart converted, so nobody gets a "you left something behind" message after they have already paid.
Most cart replies are one question — shipping cost, size, delivery time. The AI agent answers from your own product and policy information and hands over to a human when it should.
Every opt-in and opt-out is logged. A STOP reply blocks further marketing messages to that number until the shopper opts back in.
Add a link button straight to the saved checkout and a quick-reply button for "I have a question", so one tap is enough either way.
Every campaign shows sent, delivered, failed and the plain-language reason behind each failure, plus clicks on the links inside your messages.
Size doubts stall the checkout. A reminder with the exact item plus a one-line size guide answers the objection that caused the drop-off.
Bigger baskets take longer to decide. Space the reminders further apart and lead with warranty, EMI or return terms instead of a discount.
A cart left at lunchtime is usually just an interruption. A short same-day nudge with the basket total is often all it takes.
A half-finished booking is an abandoned cart too. Send the saved slot and a link back to the last step of the form.
A full cart with no order is rarely a rejection. Shipping cost appears at the last step, a size is uncertain, a payment fails, a phone rings. Each of those has a different answer, and only one of them is a discount — which is why a blanket coupon blast is both the most common recovery tactic and the most expensive one.
A WhatsApp reminder is useful because it is short, it arrives where people already read, and it can be replied to. That last part matters most: the shopper who wanted to ask "does this ship to my city" can simply ask, and get an answer in the same thread, instead of hunting for a contact page.
Start with a delay. Someone who stepped away for ten minutes does not need a message; a reminder that arrives while they are still on the site reads as surveillance. An hour is a reasonable floor for most stores, and longer for considered purchases.
Keep the first message plain — the item, the price and a link back. Save any incentive for a later message, and only if your margins allow it. Discounting the first reminder teaches repeat customers to abandon on purpose.
End the sequence when it has done its job. The condition that checks whether the order was paid is what separates a recovery flow from a nuisance, and the exit step is what keeps a second abandoned cart from colliding with the first.
Three things: a connected WhatsApp Business number, a template approved by WhatsApp for that number, and a source for the values that fill the template. The source can be your connected Shopify or WooCommerce store, a spreadsheet, a Google Sheet, or a webhook you control.
Opt-in is the fourth, and it is not optional. Cart recovery is a marketing message under WhatsApp policy, so the shopper must have agreed to be contacted on WhatsApp — a checkout checkbox is the usual place to collect it — and any STOP reply must end further marketing to that number.
Your store tells Repli that a cart was left — through the store connection or a webhook from your checkout. Repli waits for the delay you set, checks that the order has not been paid, then sends an approved WhatsApp template with the item, the price and a link back to the checkout. If the shopper replies, the conversation lands in your inbox.
Yes. Any message your business starts outside a 24-hour conversation window must use a template approved by WhatsApp. You can create one inside Repli, submit it for approval and use it as soon as WhatsApp approves it.
From your own data. Repli fills the blanks in your template from a connected Shopify or WooCommerce store, a spreadsheet or Google Sheet you supply, or a webhook of your own. It never invents product names, prices or stock levels.
No. The flow checks the order state before each send and exits as soon as the cart converts.
Yes. Both can be connected, and any other platform can send the cart event to a webhook instead.
Two or three is the common pattern — a short nudge after an hour or so, a second one the next day, and at most one final message with a reason to come back. More than that usually costs you opt-outs.
Repli has a free plan to start. Pro is ₹499/mo and Pro+ is ₹1,499/mo; Business plans are priced on request. WhatsApp itself charges its own conversation fees, billed by Meta to your WhatsApp Business account.
Yes, and most will. Replies open a normal conversation in your shared inbox, where the AI agent can answer from your product and policy information or hand the chat to a person.
The campaign shows exactly why in plain words — an unregistered number, a template that is not approved for that number, or a missing value — instead of a silent failure.
Recovery messages are marketing messages, so the shopper must have opted in to hear from you on WhatsApp, and opt-outs must be honoured. Repli runs on the official WhatsApp Business Platform and logs both.
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