Free forever. Pro unlocks AI.

repli is the world's first free AI-powered Instagram DM automation tool. The free plan gives you unlimited Comment-to-DM automations and 500 messages every month. Upgrade to Pro for AI replies, DM auto-reply, and lead capture.

Free Plan — ₹0 forever

• Unlimited Comment-to-DM automations
• 500 messages per month (auto-resets)
• 1 connected Instagram Business account
• Basic analytics & message logs

Pro Plan — ₹399/month

• AI Chat automations with custom persona
• AI-powered comment & DM replies
• Lead Collection forms over DM
• DM Auto-Reply on any keyword
• Unlimited messages — no monthly cap
• No "via repli.in" branding
• Priority support