How Instagram Automation Works in Repli: Triggers, DMs and Limits
A plain-language walkthrough of how Repli’s Instagram automation works: connecting your account, comment-to-DM and DM keyword triggers, AI replies, human takeover and Meta’s limits.
Sign in with Instagram’s own business login and approve the permissions it lists.
A comment on a post or Reel, a DM keyword, a Story reply, a Story mention or a Live comment.
Instagram sends Repli the event, and Repli checks it against your rules.
Text, up to 3 link buttons, quick replies, a public comment reply, lead questions or an AI reply.
The person can keep chatting. You can take over the chat and pause the AI.
Sent and failed messages, leads and activity appear in your dashboard.
Someone comments a keyword (or anything, if you choose “reply to all”) on one post or every post.
A private DM to the commenter, plus an optional public reply under the comment.
You click Connect and sign in with Instagram’s business login.
Repli stores the login Instagram issues and subscribes to your comment and message events.
You see your account, follower and post counts in the dashboard.
Business or Creator account required. One Instagram account per Repli account. If the login expires, automations pause until you reconnect.
A comment containing your keyword, or any comment if you use “reply to all”, on one post or all posts.
A post-specific keyword rule wins over “reply to all”, which wins over an all-posts rule. Repli sends one private reply and, optionally, a public reply.
The commenter gets a DM. Others see the public reply under the comment.
Instagram allows one private reply per comment. Public replies are limited to 300 characters.
A DM containing a keyword. You can also match every message.
Optional case-sensitive matching. Replies must stay within the 24-hour window.
Repli sends a DM, with a built-in limit so busy Lives are not flooded.
Repli asks Instagram whether the person follows you. Non-followers get a follow request with a profile button first.
A “please follow” message, then the content once they confirm.
If Instagram cannot answer, Repli trusts the person’s confirmation rather than blocking real followers.
Text, up to 3 link buttons, up to 13 quick replies, and up to 10 images.
Questions are sent inside the conversation, so the 24-hour window applies.
Writes replies from your instructions and the recent conversation.
Repli sends the conversation and your instructions to the AI and replies with its answer.
Uses AI credit. Pro+ and Commerce include monthly credit, other plans buy it. AI answers can be wrong, so keep sensitive topics with a person.
The AI sees your open slots and any existing booking, and offers to keep or replace it.
Switched on per rule. Past bookings are removed so the AI does not treat them as current.
Lets AI Chat answer from your connected Shopify or WooCommerce catalogue.
The store-context switch on an AI Chat rule (off by default).
Repli adds product details to the AI’s instructions. WooCommerce order lookup needs the order number plus a matching email or phone.
Needs a connected store. The Store workspace is in private beta. Repli does not create checkouts or take payments in DMs.
Uses AI to sort new comments into profanity, spam, competitor links, personal attacks or clean.
Depending on your settings, it hides or deletes the comment, or flags it for review. Borderline link comments are never removed automatically.
Free accounts get 20 trial scans in total. Pro and higher plans include it. It is not on Creator.
AI and other automations pause for that person until you hand back.
Repli totals sent and failed messages, leads and appointments.