Turn Instagram comments into private DMs automatically. Trigger a link, offer or lead flow when someone comments a keyword on your post or Reel with Repli.
Choose a single post or Reel, or set an account-wide rule, and add the keywords that trigger the automation — one word or several.
Write the public comment reply that keeps the conversation visible, plus the private DM with your link, offer, guide or lead-flow question.
Turn the automation on. When someone comments a matching keyword, Repli posts the public reply and sends the DM through the official Instagram API.
Someone who comments PRICE, LINK or GUIDE is raising their hand. The DM reaches them while their interest is at its highest, instead of getting buried in the comment thread.
Send the checkout link, guide, catalogue or booking page straight to their inbox — no pasting links in comments, no asking people to check their DMs manually.
The public reply keeps the conversation (and the algorithm) active on your post or Reel, while the actual conversion happens quietly in the DM.
Instagram comment to DM automation watches the comments on your posts and Reels, and when someone comments a keyword you chose — like GUIDE, PRICE or LINK — it sends that person a private DM with your link, offer or next step. Repli runs the whole flow through the official Instagram API: the keyword match, the public reply and the DM all happen automatically.
Pick one short, memorable word people would only comment on purpose — GUIDE, PRICE, LINK, CHECKLIST. Avoid everyday words that could match unrelated comments. If you run different offers, give each post its own keyword: one Reel can collect GUIDE for your checklist while another collects PRICE for your product.
Repli connects through Instagram Business Login and the official Instagram API from Meta — no scraping, no browser automation, no unofficial logins. The automation stays inside Meta’s published messaging rules, which is what keeps accounts safe.
Pick a post or account-wide rule and keywords, write the public reply plus DM, and publish the automation.
When someone comments “PRICE”, “LINK” or any keyword on your post or Reel, Repli sends a private DM with the next step—your offer, link, guide or lead flow—while you keep the public conversation moving.
Built on the official Instagram API from Meta · Free plan available, no credit card
A basic auto reply sends the same message to every comment. Repli’s comment automation gives you real control: match several keywords in one rule, attach a rule to a single post or Reel or set it account-wide, and write both sides of the conversation — the public teaser reply people see in the comments and the private DM they receive.
A creator posts a Reel teasing a free content checklist. In the caption they ask followers to comment
button. The creator never touches the comment thread, and every GUIDE comment becomes a delivered checklist and a captured lead.
Set up your first comment-to-DM automation free. Upgrade only when you need more automations or no daily message cap.