Instagram Story Automation for Replies and Mentions

A reply to your Story and a mention in someone else’s Story are different incoming events. Configure a relevant response for each, and test what Meta actually delivers for your authorized professional account.

Illustrative workflow—not a delivery guarantee

  1. Customer action: A supported incoming event reaches the connected account.
  2. Configured action: Repli checks the rule and attempts the configured response.
  3. Owner review: Inspect the actual result before assuming the next step completed.

Required account permissions, recipient eligibility and Meta limits still apply. A matching event or public reply is not proof of a delivered DM.

How to automate Instagram Story replies

  1. Connect the right account: Choose the Instagram professional account that publishes the Stories. Rules and logs remain scoped to that connected account.
  2. Choose reply or mention: Use Story Reply for answers to your own Story. Use Story Mention when another account tags your business in its Story.
  3. Set the matching rule: Add one or more keywords for reply text, or use a catch-all rule when every mention should receive the same first response.
  4. Write and activate the DM: Choose fixed copy or AI instructions, add supported buttons or media, review any follow-up, then turn the rule on.

For keyword messages that begin as ordinary inbox conversations rather than Story interactions, use the Instagram DM automation guideinstead.

Related guides

Why teams choose Repli

What you get

Story reply

An incoming reply to your own Story can carry GUIDE or another configured keyword. A view or like alone is not this event.

Story mention

A received mention can lack useful text. Test the distinct mention/catch-all path instead of requiring a word that never arrived.

Written response or AI

Use a maintained link for a fixed request. AI replies require eligible access and available credit and need review.

Relevant next step

Lead questions require eligible plan access and a qualifying conversation. A mention does not grant content rights or consent to unrelated promotions.

Use cases

Product questions from a Story

A shop posts a new product and invites viewers to reply SIZE or PRICE. Each response receives the matching information privately, without crowding the Story itself.

Creator resource delivery

A creator asks followers to reply GUIDE. Repli sends the resource button, then can ask one or two useful lead questions in the same conversation.

Thank people who mention the brand

A customer tags the business in an unboxing Story. A mention rule sends a genuine thank-you and gives the team a clean starting point for a conversation.

Route booking intent

A salon or coach uses BOOK as the Story call to action. The first response confirms the request and directs the person to the next booking step.

Test replies and mentions independently

Publish a controlled Story and reply from another account with the chosen keyword. Then tag the connected account in a separate Story and inspect the delivered event. A successful reply test does not establish mention delivery.

Check the selected connected account, rule type, received text and delivery result. A missing event cannot be recovered by writing a more forceful response or assuming every Story interaction is supported.

A mention is not a repost permission

Send a relevant acknowledgment if the received event is eligible. Obtain permission separately before reusing someone’s content; Repli does not transfer content rights or automatically repost the Story.

This page does not schedule Stories, auto-view Stories or message viewers. Ongoing ordinary automated replies must remain within an eligible conversation and current messaging rules.

Frequently asked questions

Can a Story view start this automation?

No. This workflow uses received reply or mention events, not a viewer list, like or follow.

Why might a mention not match GUIDE?

Mention events can lack useful text. Test the separate mention/catch-all path rather than assuming an incoming word exists.

Does this allow reposting the Story?

No. Ask for any required content permission separately.

Does a comment open an ongoing DM conversation?

No. An initial private reply to a comment is separate from the ordinary messaging window. The person must reply before an ongoing sequence can continue, and ordinary automated messages must remain within the eligible 24-hour window.

Can a person take over?

Available local takeover controls pause Repli’s automated replies. A person responds from Instagram; this is not automatic team assignment or transfer to Business Suite for Instagram Login.

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