Instagram Live Comment Automation

Prepare a Live rule before the broadcast, then verify the received live_comments event and its action result. Meta documents the event, but permissions, account access and the live session determine whether a reply can be delivered.

Illustrative workflow—not a delivery guarantee

  1. Customer action: A supported incoming event reaches the connected account.
  2. Configured action: Repli checks the rule and attempts the configured response.
  3. Owner review: Inspect the actual result before assuming the next step completed.

Required account permissions, recipient eligibility and Meta limits still apply. A matching event or public reply is not proof of a delivered DM.

Prepare and verify a Live rule

  1. Select the hosting account: Choose the professional account, configure the Live keywords and check current permissions.
  2. Choose the actual actions: Write a public reply, optional DM and any AI instructions. Configure the processing ceiling and event labels without promising notifications.
  3. Test during a controlled Live: Comment from another account while the broadcast runs and review each action result. Private-reply permission does not extend beyond the Live.

For comments left on a normal post, Reel or saved replay, use Instagram comment-to-DM automationrather than a Live rule.

Sources

Related guides

Why teams choose Repli

What you get

Live keyword matching

Configure keywords or reply-to-all for the received Live event. Live matching is case-insensitive substring matching, not an exact-match selector.

Public response and optional DM

Configure the public reply and optional private action separately. Delivery requires current permission and eligibility.

AI public draft

AI runs when the fixed public reply is empty and instructions are configured. Enabling AI alone does not supply the prompt.

Processing ceiling and review

The per-minute control counts processed events for the account, not guaranteed successful replies. Tags and attention flags are local event records, not external notifications.

Use cases

Resource request

NOTES during the Live → a configured public response or eligible private reply with your supplied resource.

Product question

PRICE → supplied information; staff reviews exceptions and actual availability separately.

Platform support is not a live-delivery guarantee

Meta’s Instagram Comment Moderation documentation lists the live_comments webhook for Instagram Login. Repli has a distinct event handler and Live rules; a configured subscription alone does not prove the event reached your account or the reply was accepted.

Connect the intended professional account, grant the required access and test during an actual controlled broadcast. Do not treat replay comments as an active Live or claim that reconnecting bypasses review restrictions.

Keep the private-reply deadline separate

For Live comments, Meta permits the initial private reply only while the broadcast is live. Do not describe queued retry work after the session as permission to DM the viewer later.

A Live comment or public reply does not establish an unrestricted 24-hour conversation. Continue ordinary DMs only after the viewer replies and while eligible; review provider failures and attention flags instead of assuming a human received an assignment.

Frequently asked questions

Does Instagram Login document Live comments?

Yes. Meta lists the live_comments webhook field. Repli has a distinct handler, but current account permissions, subscriptions and actual event delivery still need testing.

Can a Live private reply be sent after the broadcast?

Meta’s Live private-reply rule limits the initial reply to the active broadcast. A queue or configured retry does not extend permission.

Is an attention flag team assignment?

No. An event flag or label is for review; it does not establish a shared Instagram agent queue or completed personal follow-up.

Does a comment open an ongoing DM conversation?

No. An initial private reply to a comment is separate from the ordinary messaging window. The person must reply before an ongoing sequence can continue, and ordinary automated messages must remain within the eligible 24-hour window.

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