Answer every comment on every post automatically — public replies, private DMs, or both. Repli runs unlimited comment automations on paid plans with no daily message cap, so a post that suddenly takes off is handled the same way as a quiet Tuesday.
Run one rule per post, one per campaign, or one per keyword. Paid plans do not count your automations and do not charge per rule — the free plan keeps one active automation so you can test the flow.
Paid plans have no daily message limit, so a viral Reel does not stop your replies halfway through. The free plan is capped at 20 messages a day, which is enough to prove the setup works.
Give each post its own keyword — "LINK", "PRICE", "GUIDE" — and Repli matches the comment, replies publicly, and sends the private DM with the link or file.
The wildcard trigger answers every comment on a post regardless of wording, which is what most people mean by unlimited comment replies. Rotate reply variations so the feed does not read like a robot.
Hide comments containing the words you choose, per Instagram account. Spam and abuse disappear from the post while genuine questions still trigger your automation.
After the first reply, ask for a name, email or phone number step by step and store the answers against the contact.
Meta's 24-hour messaging window is respected per conversation rather than worked around, which is what keeps an account in good standing over months.
The same trigger word can run on several posts with different replies. Repli only blocks a genuine clash inside one post or against an all-posts rule.
Hundreds of comments arrive while you sleep. Every one gets a public reply and a DM instead of the first twenty being answered and the rest going cold.
One keyword collects entries, confirms each person publicly, and delivers the entry link or discount code privately.
Creators with hundreds of posts set a rule per topic so old posts keep delivering the right freebie years after publishing.
The most repeated comment on Instagram gets an instant answer with the product link, and the thread stays open for a real conversation.
The phrase gets used loosely, so here is exactly what it means on Repli. On a paid plan there is no limit on how many comment automations you create, no charge per automation, and no daily cap on how many messages those automations send. If a post collects four thousand comments in a day, four thousand people get a reply.
What no tool can remove are the limits Instagram itself sets. Meta rate-limits how quickly an app may post comment replies and send messages, and it enforces a 24-hour window for messaging someone who contacted you. Repli queues work inside those limits rather than pretending they do not exist — that is the difference between an account that keeps running and one that gets restricted.
The free plan is explicit about its ceiling: 20 messages a day and one active automation. It exists to prove the flow works on your own account, not to run a launch.
Every comment can trigger two things at once. The public reply keeps the post looking alive and tells the next reader that comments get answered — that visible activity is part of why comment automation lifts reach. The private DM does the actual work: the link, the code, the price list, the booking form.
Reply variations matter here. If the identical sentence appears under fifty comments, both your audience and Instagram notice. Repli rotates through the variations you write so the thread reads like a person answering quickly rather than a script.
If you only need the private side of this, the dedicated comment-to-DM flow page walks through that single mechanic in detail.
Keyword rules are precise but narrow — they only fire when someone types the exact word. Plenty of comments never contain it: "how much", an emoji, a question about sizing. The wildcard trigger answers all of them.
A common setup runs both. Keyword rules deliver the specific asset, and a wildcard rule catches everything else with a friendly reply that invites a DM. Nothing on the post goes unanswered, and the two rules do not fight because the keyword rule matches first.
For AI-written answers rather than fixed text, AI chat can take the conversation over once it moves into DMs. AI replies run on AI credits, which paid plans top up when they need them.
Automating comments at scale only stays safe on the official API. Browser extensions and scripts that log in as you are what get accounts restricted, because Instagram can see automation coming from a session that is pretending to be a human.
Repli is built on the Instagram Graph API with approved permissions, so every reply and DM is an authorised API call attributed to your app connection. Work is queued and paced instead of being fired in a burst, and the 24-hour window is enforced per conversation.
Comment Guard adds the other half of safety: hiding spam, scam links and abuse on your posts automatically, per connected account, so high-volume posts do not turn into a moderation job.
Free costs nothing, needs no card, and gives you one active automation with a 20 message per day allowance. Creator at ₹249 / US$3 per month unlocks unlimited Instagram comment-to-DM automations for a single creator account with no daily message cap.
Pro at ₹499 / US$6 per month adds one WhatsApp number alongside Instagram, and Pro+ at ₹1,499 / US$18 per month adds appointments, more connected accounts and the customer support agent. AI replies run on AI credits; Pro+ includes a starting balance and the other paid plans recharge when they need to.
Full details, currency and add-ons live on the pricing page — this page never quotes a number that the pricing page does not.
If your interest is the DM side rather than the comment side — keyword auto DM, story replies, DM funnels — the Instagram DM automation page covers that family properly.
If you are comparing free tools before committing, the free Instagram automation tool page lists exactly what the no-cost plan does and where it stops.
And if you are currently using a link-delivery tool and wondering what changes, the Repli vs Linkplease comparison sets the two side by side without marketing spin.
On a paid plan there is no daily message cap and no limit on the number of comment automations you run, so every comment your rules match gets a reply. Instagram's own API rate limits still apply, and Repli paces work to stay inside them. The free plan is capped at 20 messages a day.
No. Free gives you one active automation and 20 messages a day so you can test the flow end to end on your own account. Unlimited comment-to-DM automations with no daily message cap start on the Creator plan.
As many as you like on a paid plan — one per post, one per keyword, or one rule applied to every post. There is no per-automation charge.
Yes. The wildcard trigger fires on every comment on the selected post regardless of wording, and you can still run keyword rules alongside it for specific assets.
Repli runs on the official Instagram Graph API with approved permissions rather than logging into your account, and it paces sending inside Meta's rate limits and the 24-hour messaging window. That is the approach Meta supports; browser bots that automate a logged-in session are the ones that cause restrictions.
Yes. The same trigger word can run on several posts with different replies. A clash is only blocked when two rules target the same post, or when one rule already covers all posts.
Both, from the same comment. You can write several public reply variations so the post does not show the same sentence repeatedly, plus the private DM with your link, code or file.
Yes. Comment Guard hides comments containing the words you choose, set per connected Instagram account, so spam and abuse are removed while genuine questions still trigger your automation.
Messages are not capped on paid plans, but AI-generated replies consume AI credits. Pro+ includes a starting AI credit balance; Creator and Pro top up when they want AI replies.
An Instagram professional account (business or creator) linked to a Facebook page, and a Repli account. Setup is a sign-in and a few clicks — no developer, no extension, no password sharing.
Pricing · All features · How it works · Blog