Free Instagram Comment Automation

Test one comment-triggered reply on your selected post or Reel. Configure a keyword or the supported comment wildcard, write the entry-response DM and review delivery within the free allowance.

Test a free comment-triggered DM

  1. Select the post and keyword: Choose the post or Reel and add LINK, PRICE or GUIDE. The supported comment wildcard * matches comment text regardless of wording; it does not bypass recipient eligibility.
  2. Write the entry response: Add your actual resource, product or booking link. Configure an optional public acknowledgement; a public reply is not proof that the DM arrived.
  3. Test the private reply: Enable the rule and comment from another account. Check the delivery result. Continue a comment-started conversation only after the person replies and while it remains eligible.

The free plan keeps 1 active automation running in total across all channels. When one keyword rule is no longer enough, you can run unlimited comment-to-DM automations on a paid plan.

Related guides

Why teams choose Repli

What you get

Selected-post matching

Keep each post’s keyword and response relevant to its offer. Use separate rules when destinations differ.

Configured keyword or wildcard

Match the keyword you chose or the supported comment wildcard. Matching does not guarantee successful API delivery.

Your supplied link

Send a guide, product page, approved offer or existing booking link. A link send does not establish a sale or confirmed booking.

Optional public reply

Acknowledge the comment separately from the private DM. Review both send results when troubleshooting.

Use cases

Resource request

GUIDE on your selected Reel → your supplied guide link, if the private reply is eligible.

Product information

PRICE on a product post → your current product-page link, not an invented price or discount.

Trial before expanding

Test one rule and inspect delivery before buying access for more active campaigns.

The free comment-trigger test, not the whole free plan

Keep this test to one selected post and one useful response. The active automation slot is shared across channels, so another active free rule can prevent enabling it. The free-plan overview explains the wider account and allowance terms.

Public replies and private DMs are separate sends. If you configure an acknowledgement, inspect the DM result independently. A comment does not open an unrestricted 24-hour conversation; wait for the person to reply before ongoing questions.

When to move beyond one comment rule

Creator is US$3/month · ₹249/month in India for additional Comment-to-DM rules. Lead questionnaires and follow-ups need Pro or another eligible plan, not merely more comments. AI usage is metered separately; Free cannot recharge an AI wallet.

For public-only comment replies, use the dedicated comment-reply page. This free page focuses on testing the comment-trigger-to-private-response workflow rather than promising every Instagram feature at no cost.

Frequently asked questions

What is Instagram comment-to-DM automation?

A configured rule attempts a private reply after an eligible comment matches your selected post and keyword or wildcard. An optional public reply is a separate send.

Is the auto reply bot free?

You can test one active automation across all channels on Free, with one Instagram account, 300-character DMs and a Repli footer. The free allowance starts with 15 signup credits plus 5 daily credits; it is not unlimited daily delivery.

Can I use a wildcard?

Yes, the supported comment wildcard * matches comment text on the chosen post. It does not validate giveaway entries, select winners or remove Meta sending restrictions.

Does a comment open the 24-hour DM window?

Not by itself. The initial comment private reply has separate Meta rules. The person must reply before an ongoing eligible DM conversation can continue.

Are all matching comments guaranteed a DM?

No. Missing permissions, a deleted comment, recipient restrictions, API limits or delivery errors can prevent a send. Test from another account and review the message log.

Pricing · All features · How it works · Blog

One free comment rule, or more campaigns?

Keep Free if one active rule meets your needs. Upgrading is optional: choose a paid plan for a workflow or capacity you actually need, not simply because you have tested the free plan.

Free

No subscription charge or trial expiry. One active automation across channels, one Instagram account, 300-character DMs with a Repli footer, 15 signup credits plus 5 daily credits. Free Instagram also has a 5-message daily cap; available credit and other sending restrictions can reduce delivery. AI evaluation is not a rechargeable money wallet.

Start or continue free

Creator

₹249/month in India or US$3/month internationally, billed monthly. Choose it for multiple selected-post Comment-to-DM rules on 1 included Instagram account, without the Repli footer. It excludes incoming DM and Story-reply workflows, lead questionnaires, follow-ups and WhatsApp. No AI credit is included.

Review Creator pricing

Pro

₹499/month in India or US$6/month internationally, billed monthly. Choose it for incoming DM keywords, Story replies, lead questions and eligible follow-ups on 1 included Instagram account. Current new-buyer Pro is Instagram-only: no WhatsApp number, Marketing or CRM. AI usage requires purchased credit; no credit is included.

Review Pro pricing

Growth / Pro+

Growth is ₹999/month in India or US$12/month internationally, billed monthly for Instagram plus WhatsApp Marketing and CRM, with 1 Instagram account and 1 WhatsApp number. Pro+ is ₹1499/month in India or US$18/month internationally, billed monthly with 2 of each and ₹499 AI credit per paid cycle where the INR benefit applies—not an equivalent USD grant. Growth includes no AI credit. Agent seats and extra capacity cost separately; Email and Store remain private beta.

Compare channel and capacity plans

Monthly figures are not annual-equivalent prices. Longer billing periods have their own upfront totals; review the selected cycle before checkout. Customer cancellation is designed to stop renewal and retain access through the paid cycle. Meta permissions, rate limits and messaging eligibility still apply. Paid AI uses metered credit; a recharge never unlocks excluded workflows.