Connect a word someone actually sends to the written response you configure. Choose the event type first, then the keyword, post scope and relevant answer; matching is not a chatbot or a delivery guarantee.
Required account permissions, recipient eligibility and Meta limits still apply. A matching event or public reply is not proof of a delivered DM.
Keyword triggers are one half of the picture — see how a reply moves from a public comment to a private DM in Instagram comment to DM automation, or start free from the comment automation page.
Match the configured keyword in an eligible incoming DM and attempt your written response.
Select the post or supported post scope, then configure the public or private action you need.
The supported * option matches comment text regardless of wording. It does not validate an entrant or bypass delivery restrictions.
Test multiple keywords and wildcard rules together. Do not infer an exact/contains selector from Comment Guard; moderation matching is a different tool.
GUIDE → your maintained resource link through the selected incoming trigger.
PRICE → your supplied service details, with staff handling custom quotes.
ENTER or the supported wildcard on the selected post → your rules link; the organizer validates entries and chooses winners separately.
For a giveaway post, use a configured keyword such as ENTER, or the supported comment wildcard (*) when any comment on that specific post should match. Keep the rule scoped to that post rather than sending giveaway information from unrelated posts. Test for overlapping keyword and wildcard automations so the response matches your intention.
Sample flow (illustrative): a visitor comments ENTER on your giveaway post → Repli matches the configured comment-to-DM rule → the entry-response DM says “Thanks for your interest in our giveaway. Here are the rules and entry instructions: [your rules link]. Our team reviews eligibility separately.” Replace the placeholder with your actual link; this message is not confirmation of a valid entry.
Setup: connect your professional Instagram account and grant the required permissions; choose comment-to-DM and select the giveaway post; add ENTER or choose the supported Reply to All (*) option; write the response and rules link; test from another account and check delivery before enabling the rule. Review overlapping rules so unrelated responses are not sent.
This is an entry-response workflow, not a giveaway-management system. It does not establish a complete entrant list, validate eligibility, deduplicate entries, prevent duplicate entries or select winners. The example ends after the initial DM and does not configure follow-ups. Delivery remains subject to Meta permissions, recipient eligibility and account restrictions; a comment does not authorize unlimited further messages.
Try the exact requested word, natural longer messages and case variants from another Instagram account. Review which rule matched and whether the attempted send succeeded.
Choose the correct trigger and account before changing the copy. A Story view, Reel view or like is not an incoming keyword message. Moderation’s custom match controls do not prove identical controls exist for every automation trigger.
A written keyword answer is predictable and separate from AI chat. Creator focuses on Comment-to-DM at US$3/month · ₹249/month in India; incoming DM and Story tools require the appropriate broader plan. Lead collection has its own eligibility rule.
Do not promise automatic lead scoring, team routing, duplicate-entry prevention or fallback behavior not established by the selected rule. A person handles exceptions; an AI conversation is a separate choice with usage credit.
Use a keyword such as ENTER when the post asks people to type that word. Use the supported Reply to All (*) comment option when any comment on that selected post should match. Scope it to the giveaway post and test overlapping rules; matching a comment is not proof that its author qualifies.
No. This configured DM shares your rules and entry instructions. The organizer validates eligibility, maintains the entrant list, handles duplicate entries and chooses winners separately. No automated follow-up is part of this example, and initial DM delivery is not guaranteed.
No. A matching rule sends the configured answer. Conversational AI is a separate workflow with plan and credit requirements.
Creator Comment-to-DM access does not include every incoming-DM or Story workflow. Review current plan access for the trigger and any lead questions.
No. An initial private reply to a comment is separate from the ordinary messaging window. The person must reply before an ongoing sequence can continue, and ordinary automated messages must remain within the eligible 24-hour window.
Available local takeover controls pause Repli’s automated replies. A person responds from Instagram; this is not automatic team assignment or transfer to Business Suite for Instagram Login.
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