By Repli Team · June 5, 2026 · Templates
Quick Answer
Five comment-trigger DM examples for guides, waitlists, pricing, giveaways and booking links, with keywords, public replies and honest delivery boundaries.
Each example pairs a selected-post keyword with a requested message. These are editable copy examples, not measured conversion results. Replace the destinations with your own maintained links and verify the offer before enabling a rule.
Use a selected post and a clear keyword
Tell viewers which word to comment, then select that post in the automation. A supported wildcard replies to any matching comment within its configured scope; use it only when every commenter should receive the same information. See keyword and wildcard configuration.
1. Guide delivery
Keyword: GUIDE. Public reply: “Please check your message requests for the guide.” DM: “Here is the guide mentioned in this post: [guide link]. If you have a question about it, reply here.”
Deliver the promised resource in the initial private reply. Do not require a questionnaire just to obtain the link unless that requirement was made clear.
2. Waitlist information
Keyword: WAITLIST. Public reply: “The signup information is in your messages.” DM: “You can review [product] and join the waitlist here: [signup link]. Please read the signup details on that page.”
A comment or sent link does not add the person to an external list. Your signup service handles registration and any separately consented notifications.
3. Current pricing
Keyword: PRICE. Public reply: “Please check your messages for the pricing page.” DM: “Our current [service] information is here: [pricing link]. For a custom request, reply with what you are looking for and our staff can review it.”
A staff review is not automatic quotation, scoring or team routing. Do not insert made-up prices into the sample.
4. Giveaway rules response
Keyword: ENTER. Public reply: “The giveaway rules are in your messages.” DM: “Thanks for your interest in [giveaway]. Please read the entry rules and closing details here: [rules link]. Our organizers review entries separately.”
This acknowledges interest, not validated entry. Repli does not establish winner selection, eligibility checks, a complete entrant list, duplicate prevention or extra chances from tagging friends.
5. Booking-link request
Keyword: BOOK. Public reply: “Please check your messages for the booking link.” DM: “Here is our booking page: [booking link]. The booking service or our staff confirms availability and the appointment separately.”
This is not a calendar lookup or a confirmed booking. See the Instagram booking-link page.
Preview and test the copy
- Use the message generator to draft the keyword, message and link.
- Follow the setup tutorial to configure the selected post.
- Test from another account and inspect the public and private results separately.
- If the recipient replies, continue only in an eligible conversation.
A comment private reply does not itself open the standard 24-hour messaging window. Never use WhatsApp template rules as an Instagram follow-up workaround.
Frequently Asked Questions
Does the public reply prove the DM arrived?
No. The two sends can have different outcomes. Inspect the private-send result.
Can I ask a qualifying question?
You can invite a reply. A configured sequential questionnaire requires separately eligible lead-collection access; a static sentence does not create one.