What starts an automatic DM reply?

An eligible incoming message matching your configured DM rule. A supported Story reply can arrive through this path. Comments use a separate private-reply flow; views and likes are not an incoming DM.

Is the auto reply bot free?

You can test one active automation across all channels on Free, with one Instagram account, 300-character DMs and a Repli footer. The free allowance starts with 15 signup credits plus 5 daily credits; it is not unlimited daily delivery.

Which paid plan covers incoming DM replies?

Pro covers broader Instagram automation at US$6/month · ₹499/month in India. Creator focuses on Comment-to-DM, not the full incoming-DM workflow. Compare current plan access before purchasing.

How is this different from an Instagram chatbot?

Keyword auto replies send a configured answer when a rule matches. An AI chatbot generates conversational responses from your supplied instructions; AI access and usage credit are separate considerations.

Can it message arbitrary followers?

No. Ordinary automated DMs require an eligible conversation. Ongoing sends must respect Meta’s 24-hour window; comment private replies have separate restrictions.

Are replies instant or ban-proof?

No response-time or account-safety guarantee is offered. Repli uses the official API, but provider event delays, permissions, restrictions and sending limits still apply.

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Answer routine incoming messages with the reply you wrote. Match PRICE, HOURS or GUIDE to your approved information or link, then review delivery. Choose AI chat separately when customers need a conversational answer.

Incoming DM keywords

Match a configured word or phrase in an incoming DM and attempt the written response. Test the wording your customers actually use.

Supported Story replies

An incoming Story reply can arrive as a DM. Test that event on your connected account; a view or like alone is not permission to send.

Comment triggers are separate

A matching comment on your selected post can allow an initial private reply. Use the comment-to-DM guide for that public-to-private workflow.

Static replies vs AI chat

A keyword rule uses your written answer. AI conversations use supplied instructions and metered credit; they are not an unlimited fallback included in every subscription.

Delivery logs

Check whether the event matched and the send succeeded. Missing permissions, account restrictions or a closed window can prevent delivery.

Human review

Pause automated replies with the available takeover control when a person should answer. Local pause does not assign a team agent or transfer Meta thread ownership.

Setup and delivery checks

Connect a professional account: Authorize your Instagram Business or Creator account through Instagram Login and grant the required access.
Configure an incoming DM rule: Choose DM Reply, add a relevant keyword and write the exact answer or link you want to send.
Test and read back the result: Enable the rule, send the keyword from another account and check the delivery log. Keep ongoing sends inside the eligible 24-hour conversation window.

Keyword setup · AI chatbot · DM software · Free comment test · Pricing