Instagram AI chatbot for business conversations

Use the FAQs, product details and instructions your business supplies to answer eligible incoming Instagram questions. Test the answers, review the conversation and pause the AI when a person should respond. AI usage draws from available credit.

A sample FAQ test—not a customer result

  1. Instructions supplied by the business: Explain products using the information we provide. For a missing size chart, current stock or a policy exception, say you do not have that information and ask the customer to wait for our team. Keep replies brief.
  2. Test message from another account: HELP — is this available in my size today?
  3. Desired answer to check against the instructions: I don’t have current size availability. Our team can check that for you.
  4. Business review and takeover: Check the actual AI answer, select Take over for this person and respond in Instagram after checking availability yourself.

This is an illustrative test script, not a screenshot, captured AI output or a guaranteed response. No verified customer example is available for this page. An instruction to involve staff does not itself trigger assignment or a notification.

From your business information to a reviewed AI reply

  1. Supply the facts: In AI Chat, write AI Instructions with your FAQs, approved product details and tone. Say what the AI should not promise and how to respond when information is missing.
  2. Configure and test: Select the account, choose the DM trigger and add a keyword such as HELP. Check AI access and balance, save and enable the rule, then send HELP and a question from another account.
  3. Review the conversation: Read the exchange in Instagram and check Repli’s message results for failed sends. Test an ordinary FAQ, a differently worded question and an exception. Revise the instructions and repeat.
  4. Let a person respond: Find the active chat in Take over a chat and select Take over. Repli pauses its AI for that person; your staff replies from Instagram. Hand back to AI only when the issue is resolved.

Related guides

Why teams choose Repli

What you get

Business instructions

Paste approved information into AI Instructions. Keep prices, policies and product details current; this is not live inventory access or automatic model training.

Account and trigger

Choose the Instagram account and an incoming DM trigger with relevant keywords. A matching keyword does not override permissions or messaging eligibility.

Review before relying on AI

Check routine questions and exceptions against your source information. Generated answers can be wrong or incomplete.

Local human takeover

Take over pauses Repli’s AI for that person. Reply in Instagram, then use Hand back to AI when appropriate. This is not team assignment or a transfer between apps.

Use cases

Service enquiries

Ask which service the customer needs and provide your existing contact or booking link.

Product questions

Explain the product information you supplied; do not assume live availability.

What your Instagram chatbot can—and cannot—answer

Use conversational AI for questions phrased in different ways about information you supply: your published policy, service descriptions or approved product details. For a predictable HOURS response, a written keyword reply may be simpler and avoids AI usage credit.

Do not treat supplied product information as a live catalog. This walkthrough does not provide stock checks, order lookup, calendar synchronization or confirmed bookings. If you include a product or booking link, the destination and your staff remain responsible for current information and the result.

A prompt can ask useful questions, but it does not establish numeric lead scoring or saved lead records. Structured lead collection has separate plan access. Keep exceptions and sensitive decisions with a person.

AI credit is separate from your subscription

The current published chat rate is ₹0.10 per AI reply (10 replies per ₹1), debited from the shared AI wallet. AI replies generated while you test from another Instagram account also use credit. The dashboard AI Study tool is metered too; do not assume setup AI work is free. Written keyword replies and replies you type yourself do not debit AI credit, though plan quotas and Instagram restrictions still apply.

Creator, Pro and Growth have no included AI wallet credit in the current catalog; eligible AI use needs a recharged balance. Pro+ has ₹499 of included credit per successful paid billing cycle where the INR credit benefit applies. Do not assume a matching US-dollar allowance. Compare pricing and the account’s credit details before purchasing.

Free offers limited evaluation, not an ongoing rechargeable AI wallet. A paid plan does not mean unlimited AI. Check your available balance and current recharge terms in the AI credit guide; this page does not offer a fixed dollar cost per conversation.

Instagram messaging eligibility still controls delivery

Connect an Instagram Business or Creator account and grant the required access. Ordinary ongoing automated DMs must stay within the eligible 24-hour window after the person messages you. A follow, view or like is not permission to message arbitrary users.

Comment-to-DM is a separate entry workflow: an eligible comment may permit an initial private reply under Meta’s separate restrictions. The person must reply before an ongoing DM conversation can continue. AI credit or a configured trigger cannot reopen a closed window.

Missing permissions, account restrictions, provider limits and delivery errors can block replies. Review actual sends rather than promising instant responses, uninterrupted availability or account-safety guarantees.

Frequently asked questions

How do I give the chatbot my FAQs or product information?

Paste the approved facts and behavior guidelines into AI Instructions. Include how to handle unknown information. Update those instructions when your products or policies change; this is not live inventory synchronization.

How should I test an AI reply?

Choose an incoming DM keyword, enable the rule and message it from another account. Compare the actual reply with your supplied facts, including an exception and a differently worded question. AI-generated test replies can consume credit.

Can a person take over the conversation?

Yes. Select Take over for the active chat to pause Repli’s AI for that person, then reply from Instagram. Hand back to AI resumes the local setting. This does not route the conversation to an assigned team agent or move it between apps.

What does an Instagram AI reply cost?

The published flat rate is ₹0.10 per AI reply from the shared wallet. Static keyword replies and human replies do not debit AI credit. Included credit and recharge access depend on the plan; see pricing and the AI credit guide.

Can it send outside the 24-hour messaging window?

Not as unrestricted ordinary automated DMs. Ongoing sends must remain eligible under Instagram rules. A comment private reply has separate restrictions and does not by itself open an ongoing conversation.

Will it always answer accurately?

No. Instructions guide generated answers but cannot guarantee accuracy. Review real exchanges and use a person for missing information, policy exceptions and important decisions.

Pricing · All features · How it works · Blog

Related resources