Turn a flood of Instagram DMs and comments into delivered lead magnets, sold courses and sorted sponsorship enquiries — automatically, with a clean handoff to you when it actually matters.
Someone comments "GUIDE" under your post, and they instantly receive your resource, link or freebie by DM.
Set up a keyword per offer — GUIDE, COURSE, COLLAB — and each one sends a different automatic reply.
Automatically reply to comments and story-mention DMs so engagement on your content gets answered fast.
Answer the questions fans ask repeatedly — where you got something, when the next post drops, how to book you.
Route brand and collab enquiries to a dedicated reply that collects the details you need before you reply personally.
Anything that does not match a known keyword, or anything you flag, is handed to your own inbox instead of getting a generic reply.
Automated and manual conversations sit in the same inbox, so nothing gets lost between the bot and you.
See how many people triggered each keyword and how many resources or links were delivered.
Automate the repeat questions so you can actually read the DMs that need a personal reply.
A DM keyword can deliver a checkout link or a course page instantly, at any hour someone asks.
Separate brand enquiries from fan messages automatically and collect the basics before you reply.
Comment-to-DM delivers the resource the moment someone comments, with no manual sending.
A creator with even a modest following gets DM and comment volume that a business with the same follower count often does not — fans ask where you got something, when the next video drops, whether you have a link, and whether you would ever collab with a brand. Multiply that across every post, Reel and Story, and answering it all manually eats the time that should go into making content.
The fix is not to ignore the DMs — that costs you real leads, sponsorships and course sales. It is to automate the part of the conversation that is identical every time, and keep the part that actually needs your voice for yourself. See [Instagram DM automation](/instagram-dm-automation) for the underlying keyword-trigger mechanics this relies on.
High DM volume also creates a sorting problem, not just a speed problem. When fan questions, sponsorship pitches and genuine personal messages all land in the same inbox, the ones worth your time can get buried under the ones that don't need you at all. Automation's real job for a creator is triage as much as speed — separating what a script can answer from what only you should answer.
The most common creator use case is turning a comment into an automatic resource delivery. You post a Reel or carousel and tell people to comment a word — "GUIDE", "TEMPLATE", "LINK" — and everyone who comments it gets an automatic DM with the resource, a checkout link, or a signup form. No one waits, and you never manually send a link to hundreds of people one at a time.
This also builds your DM list: every person who triggers the keyword becomes a contact you can message again later about a new drop or offer. Our [comment-to-DM automation](/instagram-comment-to-dm-automation) page covers the setup for this in detail, and [free comment automation](/instagram-comment-automation-free) covers the public-reply side.
It also works well for automatic resource delivery beyond a single freebie — a swipe file, a discount code, a waitlist link, or access to a private group. Each of these can sit behind its own keyword, and the delivery happens the instant someone comments, at any hour, without you opening the app.
Brand messages and fan messages often arrive in the same inbox, and it is easy for a real sponsorship enquiry to get buried under fan chatter. A dedicated keyword — "COLLAB" or "PARTNER" — can trigger an automatic reply that asks for the basics (brand name, campaign type, budget range) before it ever reaches you, so when you do open it you are reading a qualified pitch instead of a cold "hi, we love your content!".
The same mechanic sells a course or digital product: a keyword like "COURSE" instantly sends the checkout link and a short description, at 2am if that is when someone asks. You can run several keyword campaigns at once — one per offer, freebie or FAQ — each with its own automatic reply.
Keyword campaigns are also useful around launches. Tease a new drop in a Story or Reel, tell people to comment a keyword to get notified, and everyone who does gets added to a list you can message directly the moment it's live — no separate email list or landing page required.
Comments on Reels and mentions in Stories are where a lot of creator engagement lives, and they can be automated the same way as feed posts — a keyword comment on a Reel triggers a DM, and a common Story-reply question gets an instant answer. Fan FAQs — "where did you get that", "when's the next episode", "do you offer coaching" — are worth writing once as keyword replies rather than typing out every time.
For a creator, the "human" in human handoff is usually you or a manager, and getting the handoff right matters just as much as it does for a business. Anything that does not match a keyword, anything from what looks like a real brand account, and anything that reads like a genuine personal message should land in your inbox untouched, not get answered by a script pretending to be you.
A good pattern is: automate the delivery and the FAQ, and let anything else fall through to you with the full comment or DM history attached, so you are never starting a reply cold.
Keyword: GUIDE Reply: "Here's your free guide 🎉 [link] — save this DM so you can find it again. Got questions about it? Just reply here and I'll get back to you."
Keyword: COURSE Reply: "You're one step away 🚀 Here's the course page with everything included: [link]. If you're not sure it's right for you, reply with what you're trying to achieve and I'll point you to the right option."
Keyword: COLLAB Reply: "Thanks for reaching out about working together! To help me get back to you faster, reply with your brand name, the type of campaign, and your rough budget range — I read every one of these myself."
Keyword: LINK Reply: "Here's the link you asked for: [link]. Let me know if it doesn't open or if you were looking for something else."
Keyword: FAQ Reply: "Great question! Here's where I answer the ones I get asked most: [link/highlight]. If yours isn't covered, just reply and I'll answer directly."
Creator automation on Instagram is available from ₹249 / US$3 per month, or you can try the mechanics for free first at [/free](/free) with one active automation before deciding what to build out. See [pricing](/pricing) for the full comparison, including Pro and Pro+ if you also run a WhatsApp number for your audience.
Keep automated replies short, specific and honest that it's a quick auto-reply, and always leave a line inviting a genuine reply. Save the personal tone for the conversations you actually read.
It detects a keyword in a comment and sends that person an automatic DM — creators commonly use it to deliver a freebie, guide or link the moment someone comments it.
Yes. A keyword like "COURSE" can trigger an automatic DM with your checkout link, available any time someone asks, without you sending it manually.
Set a dedicated keyword like "COLLAB" that triggers a reply asking for brand name, campaign type and budget, so real pitches are pre-qualified before you read them.
Yes. Comment automation and comment-to-DM both work on Reels as well as feed posts and carousels.
It should route to you untouched, with the full conversation visible, rather than receiving a generic reply that ignores what they actually asked.
It helps whenever DM or comment volume is high enough that answering everything manually costs you real time — that can happen well before a large following.
Plans start at ₹249 / US$3 per month, and there is a free plan with one active automation to try the setup first. See [pricing](/pricing).
Repli connects through the official Instagram Graph API with approved permissions, not scraping, so it does not put your account at risk the way unofficial tools can.
Yes. You can run separate keywords for a freebie, a course, a collab enquiry and an FAQ at the same time, each with its own reply.
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