Drip email campaign software with real branching

A drip is only useful if the timing follows the person rather than the calendar. Repli runs each contact through their own copy of the sequence, waits the intervals you set, branches on what you know about them, and stops when the sequence has done its job.

What you get

• Delays counted from each contact's own entry into the run
• Condition steps that branch on tags and contact state
• Tags that hand a contact from one automation to the next
• Draft, active, paused and archived states for safe editing
• Drips and one-off campaigns sharing the same templates and allowance
• Send, delivery, bounce and complaint events recorded per message

How to set up drip email campaign software with real branching with Repli

1. Create a free Repli account — no card, 15 credits to start and 5 more added every day.
2. Connect the channel this runs on (Instagram, WhatsApp Business or Telegram) with the official Meta or Telegram login.
3. Configure it: delays counted from each contact's own entry into the run, and condition steps that branch on tags and contact state.
4. Test it from the built-in console, switch it live, then track results in analytics.

Is it compliant?

Drip email campaign software with real branching runs entirely on official APIs — the Meta Graph API for Instagram, the WhatsApp Business Platform for WhatsApp and the Telegram Bot API. Repli never automates a personal account, never scrapes and never uses an unofficial client, so your number and your account stay safe. Rate limits, messaging windows and template rules are enforced by Repli before a message is ever sent.

What it costs

You can use drip email campaign software with real branching on the free plan: 15 credits to start, 5 new credits every day and a daily cap of 20. Pro is ₹499/month, Pro+ is ₹999/month for the AI features, and Pro Business starts at ₹2,999/month for teams that need the WhatsApp support agent builder and multiple seats.

Frequently asked questions

What is a drip email campaign?

A series of emails sent on a schedule that starts when a contact enters the sequence, rather than on a calendar date shared by everyone.

How is a drip different from a campaign?

A campaign is a single send to an audience chosen at that moment. A drip runs per contact, so someone entering next month still receives email one first.

Do unsubscribes stop the rest of the drip?

Yes. Every send step checks consent and the suppression list, so unsubscribed, bounced and complained addresses are skipped for the rest of the sequence.

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