Instagram Insights tells you what happened once a Reel is live. Repli helps before you post, and uses your insights to make its advice personal. Repli does not replace Insights.
Instagram Insights is the source of your real Reel results. Repli reads some of those numbers (with your permission) and adds content feedback.
| Feature | Repli | Instagram Insights |
|---|---|---|
| Draft Reel upload | Available (MP4, MOV or WebM, vertical, up to 3 minutes and 300 MB) | Check provider (Insights cover published Reels) |
| Connected Instagram account analysis | Available (Instagram professional accounts via official login) | Available (Built into your account) |
| Authorised Instagram insights | Available (Only the Reel insights your account permits) | Available (Views, watch time, reach, follows) |
| Hook analysis | Available | Not publicly stated |
| Retention and pacing feedback | Available (Estimated from spoken audio, caption and one cover frame; scene cuts and on-screen text are not detected yet) | Not publicly stated |
| Timestamped recommendations | Available (Timestamps come from the speech transcript) | Not publicly stated |
| Caption and CTA rewrites | Available (3 hook rewrites, an improved caption and CTA per report) | Not publicly stated |
| Personalised historical baseline | Available (Needs a connected account with at least 3 recent Reels) | Available (Past 90 days of account and content insights) |
| Forecast versus actual performance | Available (Posted Reels are compared with your usual range; automatic 24-hour and 7-day checks are not built yet) | Available (Shows actual results) |
| Clear per-plan scan allowance | Available (Free 2 · Creator 5 · Pro 20 · Growth 25 · Pro+ 50 · Commerce 100) | Check provider (Not a scan-based tool) |
| Reel-focused workflow | Available | Available |
| Content planning / broader creator tools | Available (Separate Instagram DM and comment automation tools) | Not publicly stated |
| Mobile experience | Available (Works in mobile browsers; no native app) | Available (Inside the Instagram app) |
| Free access or trial | Available (2 scans per billing period on Free) | Available (Included with Instagram) |
Last verified 7 October 2026. Feature availability may vary by plan and change over time.
Insights is the source of truth for how a Reel actually performed. Keep using it.
Repli adds the step Insights can’t: it looks at the content itself before you post, explains which moments may lose viewers, and suggests a new hook, caption and CTA. When you connect your account, Repli uses your Reel insights to compare a new Reel with your usual range.
No AI tool can guarantee views, reach, or virality.
Instagram and Meta is a trademark of its respective owner. Repli is independent and is not affiliated with or endorsed by Instagram and Meta.