WhatsApp Business API pricing in India

For an India budget, separate delivered-message charges from the software subscription, AI usage, team seats and tax. The recipient market and message category matter; an Indian business can send to customers in more than one market.

WhatsApp CRM and Marketing start on Growth: US$12/month · ₹999/month in India. AI credit, purchased team seats and Meta/provider message charges are separate. Email and Store remain admin-only beta; Commerce is not a new purchasable plan.

Per delivered message, not one charge for a 24-hour conversation

Meta’s official pricing overview describes per-message charging on delivery, based on recipient market and category. The customer-service window is a messaging-permission rule, not proof that all messages in that window share one charge.

For each billable category, multiply the eligible delivered-message count by your applicable current rate. Separate markets, rate tiers and account-specific exemptions before adding the software cost. Do not apply an India rate to every recipient just because your company is in India.

Use the current official rate card and account invoice for free windows, responsive utility messages, discounts and tax. No exact current numerical rate or blanket GST calculation is asserted here. Repli Growth is ₹999/month in INR; AI credit and seats remain separate.

Setup

Confirm access

Select the rate card currency and recipient markets for your account.

Configure the task

Count eligible delivered messages by category and applicable tier.

Review the result

Add Repli software, AI, seats and the tax actually shown on each invoice.

Questions

Is a 24-hour window one billable conversation?

Not under the per-delivered-message basis described by Meta’s current pricing overview. Check the category, recipient market, current exemptions and your account invoice; the service window is not a single bundled fee.

Which plan should I review?

WhatsApp CRM and Marketing start on Growth: US$12/month · ₹999/month in India. AI credit, purchased team seats and Meta/provider message charges are separate. Email and Store remain admin-only beta; Commerce is not a new purchasable plan.

Does the subscription cover every WhatsApp message?

No. Meta/provider messaging charges, AI usage and team seats are separate from the software subscription. Check current account terms and invoices.

Does the Cloud API guarantee delivery or approval?

No. Meta controls template approval, account restrictions and delivery. Check consent, current policy and actual send results.

Related guides

WhatsApp CRM pricing

WhatsApp business API

WhatsApp message templates

WhatsApp opt in consent

Official references

WhatsApp Business Platform pricing — Delivered-message billing depends on recipient market and category; consult the current rate card and account invoice.

Cloud API getting started — Account and number prerequisites; Meta controls availability and approval.

WhatsApp Business Messaging Policy — Consent, acceptable use and messaging restrictions still apply.