Configure an incoming-message rule that attempts the answer you wrote. Match the correct connected number and keyword, keep the rule enabled and test the actual response; a keyword rule is different from a Business app away message.
WhatsApp CRM and Marketing start on Growth: US$12/month · ₹999/month in India. AI credit, purchased team seats and Meta/provider message charges are separate. Email and Store remain admin-only beta; Commerce is not a new purchasable plan.
The WhatsApp handler checks enabled rules for the connected account. Matching supports configured keywords with the rule’s case-sensitivity setting or reply-to-all behavior. Do not assume the same rule fires on every number or every incoming event.
Write a concise answer and supplied link for one predictable question. Optional AI uses configured instructions, separate available credit and its own conversation state; it cannot guarantee an accurate answer or an always-online human.
Incoming user messages open or reset the 24-hour customer-service window. A keyword delay or follow-up does not extend that window. Do not promise that an ordinary expired-window reply automatically converts into an approved template.
Obtain explicit permission for the WhatsApp messages the recipient expects and honor opt-outs. The customer-service window opens or resets with each user message and lasts 24 hours. Outside it, use an appropriate approved template; template approval does not replace consent or guarantee delivery.
No unsupported business-hours routing or universal fallback is claimed. Connection status, enabled rule, exact incoming content, handling state and send limits can affect the result. Keep a direct contact or human review path.
No unsupported business-hours routing or universal fallback is claimed. Connection status, enabled rule, exact incoming content, handling state and send limits can affect the result. Keep a direct contact or human review path.
Select the connected account and enabled keyword rule.
Write the response and check the matching/case setting.
Test matching and nonmatching input and read the send result.
Do not assume that fallback. A written keyword reply and an approved-template send are separate paths; verify the actual sender and eligibility rather than relying on the rule name.
Obtain explicit permission for the WhatsApp messages the recipient expects and honor opt-outs. The customer-service window opens or resets with each user message and lasts 24 hours. Outside it, use an appropriate approved template; template approval does not replace consent or guarantee delivery.
WhatsApp CRM and Marketing start on Growth: US$12/month · ₹999/month in India. AI credit, purchased team seats and Meta/provider message charges are separate. Email and Store remain admin-only beta; Commerce is not a new purchasable plan.
Business API versus Business app
WhatsApp opt-in and consent records
WhatsApp Business Platform pricing — Delivered-message billing depends on recipient market and category; consult the current rate card and account invoice.
Cloud API getting started — Account and number prerequisites; Meta controls availability and approval.
WhatsApp Business Messaging Policy — Consent, acceptable use and messaging restrictions still apply.