Take orders and payments inside Instagram DMs

Tag a post with a product, and a comment starts an ordering conversation: Repli sends the details, collects what you need and shares a payment link so the buyer can pay without leaving Instagram.

Why teams choose Repli

What you get

Product catalogue

Keep products with price, image and description, and attach them to the posts that sell them.

Payment link in DM

The buyer receives a payment link in the conversation and pays through your payment provider.

Order capture

The DM flow collects name, contact and any order details you ask for before the link is sent.

Order dashboard

Every order appears in your dashboard with its status so nothing lives only in your inbox.

Use cases

Small D2C brands

Sell a single product from a reel without building a storefront.

Handmade and resellers

Take orders from comments and collect payment in the same chat.

Digital products

Sell a template, preset or ebook and deliver the link after payment.

Frequently asked questions

Does the buyer leave Instagram?

Only to complete payment on the payment link. The conversation, product details and confirmation stay in the DM.

Which payments are supported?

Payment links are generated through the payment provider connected to your Repli account.

Where do orders appear?

In the commerce section of your Repli dashboard, with status and the conversation they came from.

Can I sell more than one product?

Yes. Products are managed in a catalogue and attached per post, subject to the limits on your plan.

Is a Shopify store required?

No. This flow works on its own, and a separate Shopify integration exists if you already run a store.

What happens after payment?

The order is marked accordingly and you can send a confirmation or delivery message in the same conversation.

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