A CRM for your Instagram DMs

Every person your automations talk to becomes a contact — tagged by the rule that reached them, with the answers they gave and the history of what was sent.

Why teams choose Repli

What you get

Automatic tagging

The keyword, post or rule that triggered the conversation becomes a tag, so segments build themselves.

Captured answers

Name, phone, email and any custom question your lead flow asks are saved on the contact record.

Filters and segments

Find everyone who asked about one offer, or everyone from a single campaign post.

Conversation history

See what was sent, when, and whether Instagram accepted the delivery.

Use cases

Sales follow-up

Pull the list of people who asked for a price this week.

Email lists

Export contacts collected from DMs into your email automations.

Campaign reporting

Compare which posts produced real enquiries.

Frequently asked questions

Where do contacts come from?

From the people your automations talk to on Instagram — they are created as conversations happen.

How is tagging decided?

The rule, keyword or post that triggered the conversation is recorded as a tag; you can filter on it later.

Can I export?

Yes, contacts and their captured answers can be exported to CSV.

Is data separated per account?

Yes. Contacts belong to the connected Instagram account that produced them.

Can I email these contacts?

Yes, if they gave an email address you can use them in Repli’s email automations.

Who can see the data?

Only your account and the team members you give access to.

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