WhatsApp link tracking: current limits

Repli currently preserves the original URLs you supply. Do not expect automatic WhatsApp link shortening, message-button click counts or purchase attribution from the existing campaign reporting.

Check this configuration before use

  1. Confirm the source: Supply a real destination URL, not the preview shortener slug.
  2. Review the inputs: Test any external tracking parameters at the destination.
  3. Verify the outcome: Report messaging receipts separately from clicks and completed actions.

Sources

Related guides

Why teams choose Repli

What you get

What the current send helpers do

The former shortening helpers are pass-throughs: text, campaign content, follow-ups and button URLs retain the destination you entered. Legacy short-link redirect records are not evidence that a new campaign creates or reports tracked links.

Separate message receipts from destination analytics

Campaign sent, failed, delivered, read and reply counts are messaging outcomes, not URL clicks or revenue. Opening a chat link does not prove a customer sent the prefilled message. A QR scan is not a booking, purchase or opt-in.

What the current send helpers do

The former shortening helpers are pass-throughs: text, campaign content, follow-ups and button URLs retain the destination you entered. Legacy short-link redirect records are not evidence that a new campaign creates or reports tracked links.

The public sample shortener generates a preview slug without hosting that destination. Do not distribute a sample /s/ link as a working tracked URL. Use the working wa.me generator for an untracked chat link.

Separate message receipts from destination analytics

Campaign sent, failed, delivered, read and reply counts are messaging outcomes, not URL clicks or revenue. Opening a chat link does not prove a customer sent the prefilled message. A QR scan is not a booking, purchase or opt-in.

If your destination analytics accepts UTM parameters, create and test them in that service and paste the complete URL. Repli does not provide a UTM builder or verified source-to-purchase attribution here. Avoid personal data in query strings and review the destination’s privacy/consent requirements.

Frequently asked questions

Are all WhatsApp message links automatically tracked?

No. Current shortening helpers preserve the original URLs. Legacy redirects and a preview slug do not establish automatic new-link click analytics.

Was live delivery demonstrated?

No customer message, provider connection or notification delivery was performed in this audit. Source behavior and aggregate configuration records do not prove current end-to-end operation.

Which software and message costs should I check?

WhatsApp CRM and Marketing start on Growth: US$12/month · ₹999/month in India. AI credit, purchased team seats and Meta/provider message charges are separate. Email and Store remain admin-only beta; Commerce is not a new purchasable plan.

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