Automate Instagram and WhatsApp conversations with Repli.

Automatically reply to comments, story mentions and DMs, capture leads, and keep every conversation moving.

What Repli does

Repli automates Instagram comment-to-DM and keyword replies, lead capture, and WhatsApp Business conversations. Connect an eligible business account, choose a trigger, configure and test the reply, then publish. It uses Meta’s official APIs and Instagram Business Login; Meta’s messaging rules and limits still apply.

Plans and access

Popular automation guides

Frequently asked questions

What is Repli and how does it automate Instagram DMs?

Repli connects an eligible Instagram professional account through Instagram Business Login. Configure a supported comment, incoming DM keyword or Story trigger and write the response. Repli attempts the reply through the official API and records the result; Meta permissions and messaging limits still apply.

How does comment-to-DM automation work on Repli?

Select a post or Reel, choose one or more comment keywords and write the private reply. A matching comment can trigger the DM and an optional public response. Test from another account and check the message log: a public reply does not prove the private DM was delivered.

Is Repli actually free?

Yes. The free plan has no trial expiry and needs no credit card. You can keep one automation active across all channels. Free credits (15 on signup, 5 added daily) set the daily message allowance and let you try AI replies; there is no AI wallet or recharge on Free.

What do I get on the free plan?

One connected Instagram account and one active automation across all channels. Free DMs have a 300-character limit and a Repli footer. AI evaluation uses a separate free credit allowance; lead collection questionnaires and ongoing AI replies need a paid plan.

Do I need an Instagram Business account or a Facebook Page?

Use a supported Instagram Business or Creator account. The primary Instagram Business Login flow does not require manually linking a Facebook Page or creating your own developer app. Grant the requested permissions and check the connection status in Settings.

Is my Instagram account guaranteed safe?

No tool can guarantee that an account will never be restricted. Repli uses Meta’s official APIs rather than scraping or simulated browser actions. You authorize access on Instagram without giving Repli your password; account restrictions, permissions and messaging policies still apply.

Does Repli support AI-generated replies?

Yes. Configure the persona with your own product information, FAQs and instructions. Paid plans use your AI-credit balance, while Pro+ includes monthly AI credit. Pro is ₹499 / US$6 per month. Review AI answers and logs; generated replies can be wrong.

What does Pro unlock?

Pro (₹499 / US$6 per month) provides full Instagram automation, including lead collection, appointments and follow-ups. AI usage requires a recharged balance. WhatsApp CRM requires Growth or an eligible higher tier; the pricing page distinguishes plan access and extra charges.

What are Instagram DM broadcasts?

They send an individual private message to eligible people with a recorded inbound DM in the preceding 24 hours. A follow, like or comment alone does not qualify a person. Pro and eligible higher tiers can send; Free and Creator can view the audience but must upgrade to send. This is not a follower-scraping or scheduling tool.

Can agencies connect client accounts from their own website?

Yes. The Partner Onboarding API requires the separate one-time API access pack and monthly client seats. Client connections use those seats, not the agency’s own Instagram slots. AI usage draws from the agency workspace’s AI-credit balance. The API guide and pricing page explain the current charges.

Does Repli support WhatsApp, Store and Email?

WhatsApp marketing and CRM are available on eligible plans. Store and Email are restricted betas, not public self-service offers. Connecting a service does not remove its own permissions, template requirements or provider charges.

How do I check why an automation did not send?

Confirm that the account is connected, the rule is enabled, the selected post and keyword match, and your message or AI allowance is available. Inspect the send log for permission, messaging-window or recipient errors. Reconnect when required; disconnected events cannot be assumed recoverable.

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