InstantDM is built for one moment: someone comments your keyword, and the DM lands instantly. Repli does exactly that — Meta webhooks fire the reply within seconds — and then keeps the conversation going: follow-gated replies, multi-step lead forms, AI chat with your own persona, AI comment replies, appointment booking, AI follow-ups inside the 24-hour window, and WhatsApp Business plus Telegram automation on one login. Billing is INR-native with UPI. Here is the side-by-side.
Yes. Repli replaces every core InstantDM feature that matters for Instagram — Comment-to-DM, DM auto-reply, AI chat with a custom persona, lead-collection forms, follow-gated replies, and appointment booking — at a significantly lower price. WhatsApp automation is rolling out to Pro+ next.
Yes. Most keyword flows recreate in Repli in under 10 minutes because the trigger model is simpler. Send us your InstantDM export and our team will rebuild your automations free of charge during onboarding.
Yes. Repli runs on the official Instagram Graph API with advanced permissions granted by Meta: instagram_business_manage_messages and instagram_business_manage_comments. No unofficial scraping, no ban risk.
Yes. You get 15 credits at signup plus 5 new credits every day, capped at 20 messages per day, forever and with no credit card. Every feature is unlocked on the free plan — free DMs simply carry a small "sent via repli.in" line.
Repli Pro is ₹499 / $9.99 per month (unlimited DMs, lead capture, DM auto-reply). Repli Pro+ is ₹999 / $9 per month and adds AI Chat, AI comment replies, appointment booking, and AI follow-ups. That is typically 40-80% cheaper than the equivalent InstantDM plan, and AI is never a paid add-on on Repli.
Repli is Instagram-first today (DMs, comments, Reels, Stories). WhatsApp Business automation is live for Pro+ users and rolling out feature-by-feature. If your only requirement is Instagram, Repli ships more Instagram-specific features per month than any tool in this space.
InstantDM focuses on instant keyword-triggered DM replies on Instagram. Repli does that too — same three-minute setup — and adds follow-gated replies, multi-step lead forms, AI chat with a custom persona, AI comment replies, appointment booking, 24-hour-window follow-ups, and WhatsApp Business plus Telegram automation on one login.
Yes. Repli listens to Meta webhooks in real time, so comment and DM triggers fire within seconds, with an optional delay if you want the reply to look more human.
Yes. A single automation can post a public comment reply and send the DM at the same time, and Pro+ can write both replies with AI in your brand voice.
Yes — multiple keywords per trigger, a wildcard "*" to reply to every comment, and per-post or all-posts targeting.
Yes. The free plan gives 15 credits at signup plus 5 new credits daily with a 20-message daily cap and every feature unlocked, so you can rebuild your InstantDM flows and compare results before paying.