Black Friday and Cyber Monday concentrate a full quarter of revenue into a 96-hour window. This playbook shows exactly how to use Repli's Instagram DM automation to capture that spike without hiring a support team.
Repli catches every comment matching that keyword, publicly replies to keep the algorithm boosting the post, and privately DMs each commenter your sale page + a code. Because the DM carries a link, you also unlock the 24-hour messaging window for cart-recovery follow-ups.
Two modes work during peak season. Pick one and pre-generate the codes in your store before the sale starts:
A CSV of one-time codes rotated per DM — every buyer feels VIP and attribution is exact.
On Pro+ and Business plans, Repli syncs opted-in DM leads into WhatsApp for a final-hour broadcast: "Sale ends in 60 minutes." This works because the Instagram DM created explicit opt-in — the same list on WhatsApp is compliant with Meta's messaging rules.
Pre-generate 500–5,000 unique codes in Shopify / WooCommerce.
Turn on AI Chat with a Black Friday knowledge doc pre-loaded.
Schedule the sale teaser post; the automation activates the moment it publishes.
Free plans include Comment-to-DM automation. AI Chat, unique coupon codes, follow-ups, and WhatsApp broadcasts unlock on Pro and Pro+. Start setting up your automations at least 7 days before your teaser post so the Meta webhook has time to warm up.